OVERVIEW
The first iteration of Rod & Custom was started by Quinn Publishing. The magazine was a huge hit when launched in May 1953, and quickly improved in quality.  The magazine was known for many "firsts": swapping a Chevrolet V8; the first project series with Dream Truck; the introduction of model cars, go-karts and dune buggies; and the emphasis on street rodding.

Due to numerous factors, it was ended in 1974 when its owner Petersen Publishing felt the magazine didn't have a suitable sales size. This happened just as street rodding was a serious trend and gaining in popularity. The decision to end the title allowed Rod Action and Street Rodder to thrive.

In this second iteration, Petersen Publishing designated Pat Ganahl to restart the title in 1988. Pat grew up reading the "little pages" magazines and loved R&C. Working at Street Rodder magazine at the time, he had made numerous pleas to "bring back R&C". Lee Kelly, head of the specialty publications division, decided to re-launch it as a bi-monthly. Pat pleaded again and was told he could run it.

Mr Ganahl pushed the boundaries and added custom cars, affordable '50s cars and street rods, classic pickups, nostalgia drags, personality profiles and historical content. He was clear in the first issue that he would ignore the arbitrary cutoff for pre-1948 cars, but he did draw the line and exclude new car tests, Pro Street vehicles, and muscle cars including Nova's, Chevelle's, Mustangs, and Camaro's. He mixed traditional with high-tech, and emphasized we should enjoy our old cars by driving them!

The magazine went through four changes in ownership starting in 1996. Robert Petersen sold his publishing company to a former Hearst executive for $450 million in 1996. Two years later, it was sold again to EMAP PLC for $1.5 billion. This was followed by a third sale to Primedia Inc. for $515 million in 2001. And, finally, Primedia sold its Enthusiasts Media Division to Source Interlink Media in 2007.

Rod & Custom is considered one of the three best hot rod magazines from the 1980s, 1990s and 2000s. It ended in 2014.

PUBLICATION DATA:
No publication data are available at this time.

CONTENT COMPLETENESS:
A total of 283 issues was printed from December, 1988 through October, 2014. However, only magazine covers are complete through 2000.

Dec 1988
Dec 1988 Vol 22 No 1
Feb 1989
Feb 1989 Vol 23 No 1
Apr 1989
Apr 1989 Vol 23 No 2
June 1989
June 1989 Vol 23 No 3
Aug 1989
Aug 1989 Vol 23 No 4
Oct 1989
Oct 1989 Vol 23 No 5
Dec 1989
Dec 1989 Vol 23 No 6
Feb 1990
Feb 1990 Vol 24 No 1
Apr 1990
Apr 1990 Vol 24 No 2
June 1990
June 1990 Vol 24 No 3
Aug 1990
Aug 1990 Vol 24 No 4
Oct 1990
Oct 1990 Vol 24 No 5
Dec 1990
Dec 1990 Vol 24 No 6
Feb 1991
Feb 1991 Vol 25 No 1
Apr 1991
Apr 1991 Vol 25 No 2
June 1991
June 1991 Vol 25 No 3
Aug 1991
Aug 1991 Vol 25 No 4
Oct 1991
Oct 1991 Vol 25 No 5
Dec 1991
Dec 1991 Vol 25 No 6
Feb 1992
Feb 1992 Vol 26 No 1
Apr 1992
Apr 1992 Vol 26 No 2
June 1992
June 1992 Vol 26 No 3
Aug 1992
Aug 1992 Vol 26 No 4
Oct 1992
Oct 1992 Vol 26 No 5
Dec 1992
Dec 1992 Vol 26 No 6
Feb 1993
Feb 1993 Vol 27 No 1
Apr 1993
Apr 1993 Vol 27 No 2
June 1993
June 1993 Vol 27 No 3
Aug 1993
Aug 1993 Vol 27 No 4
Sept 1993
Sept 1993 Vol 27 No 5
Oct 1993
Oct 1993 Vol 27 No 6
Nov 1993
Nov 1993 Vol 27 No 7
Dec 1993
Dec 1993 Vol 27 No 8
Jan 1994
Jan 1994 Vol 28 No 1
Feb 1994
Feb 1994 Vol 28 No 2
Mar 1994
Mar 1994 Vol 28 No 3
Apr 1994
Apr 1994 Vol 28 No 4
May 1994
May 1994 Vol 28 No 5
June 1994
June 1994 Vol 28 No 6
July 1994
July 1994 Vol 28 No 7
Aug 1994
Aug 1994 Vol 28 No 8
Sept 1994
Sept 1994 Vol 28 No 9
Oct 1994
Oct 1994 Vol 28 No 10
Nov 1994
Nov 1994 Vol 28 No 11
Dec 1994
Dec 1994 Vol 28 No 12
Jan 1995
Jan 1995 Vol 29 No 1
Feb 1995
Feb 1995 Vol 29 No 2
Mar 1995
Mar 1995 Vol 29 No 3
Apr 1995
Apr 1995 Vol 29 No 4
May 1995
May 1995 Vol 29 No 5
June 1995
June 1995 Vol 29 No 6
July 1995
July 1995 Vol 29 No 7
Aug 1995
Aug 1995 Vol 29 No 8
Sept 1995
Sept 1995 Vol 29 No 9
Oct 1995
Oct 1995 Vol 29 No 10
Nov 1995
Nov 1995 Vol 29 No 11
Dec 1995
Dec 1995 Vol 29 No 12
1996 to 2000