OVERVIEW Street Rodder magazine was first published in May, 1972 and survived to December 2019 in printed form. It was
started and owned by Tom McMullen, with Jim Clark as the first editor and Richard Bean as the first technical editor. The great LeRoi
"Tex" Smith was a contributing editor and an influential figure in its creation. Street Rodder had its initial headquarters
at 731 Melrose Avenue, Placentia, CA.
This magazine was one of several new magazines launched after the first closure of Rod & Custom magazine
in 1971. Others titles riding the growing street rod wave were Street Rod and
By the early 1990s, the top three titles featuring pre-1948 street rods were American Rodder,
the resurrected Rod & Custom and
Street Rodder. Other competitor titles included
Rodders Digest and Hot Rod Mechanix. Yet all these
titles combined represented only 4% of total magazine print volume. Clearly the interest in pre-1948 vehicles was declining and was replaced by the strongest market segment --
titles related to classic American production vehicles from the 1950s and 1960s including muscle cars.
The table of contents can be seen by clicking on the icon.
McMullen provided net paid circulation data to NW Ayer from 1977 through 1995. Typically the average monthly net paid
circulation was between 15,500 and 16,500. It started in the top 10 of magazines published, but as titles such as
Hemmings Motor News, Cars & Parts and
Super Chevy grew, Street Rodder fell out of the top 10. By 1995, it hovered between 22nd and 25th place in
the rank-ordered list of titles.
Although the magazine was published in print form until December 2019, only covers through 1995 are included at this time. All cover images are complete.