StreetScene is the official publication of the National Street Rod Association (NSRA). The NSRA is located in Memphis, Tennessee, but the magazine's editorial offices were in California from the beginning. The first editorial office was at 21822 Sherman Way, Canoga Park, California.
It started as a four page newsletter with the first issue in November-December 1971. After four issues, the title went to a bi-monthly format, and the magazine evolved with more content, page increases, and sponsorship to help cover printing costs.
StreetScene became the "official" newspaper of the organization in late 1972, and in doing so became more professional with a named editor and a masthead page. In June, 1973, it was self-funded by membership and didn't need help from Mac's Automotive Products and Weiand Automotive Industries who covered early printing costs.
As the staff and content grew, NSRA abandoned the newspaper style format in February, 1974. Staff now included an Editor, Assistant Editor, Staff Photographer, and Production Assistant. The new full-fledged magazine had 46 pages of news, pictures and editorial matter. Volume and issue numbers were added more consistently in July 1973. And then to end the '73 year, the magazine added four-color printing to the cover. First 4-color editorial content inside did not occur until 1978.
Early editors included Dick Wells (1971-1973), Jeff Kroon (1973-1974), Eric Pierce (1974-1975), Cec Draney (1975-1976), Gary Medley (1976-1978) and finally Joe Mayall who stayed in the role for over 30 years. More on Mr. Mayall can be found HERE.
Content has consistently covered regional and national events, classified ads, coming events and industry products along with advertising. The early magazines included advertising for many of the forerunners in the manufacturing, performance and reproduction parts realm for hot rods and street rods.
The publisher did not provide net paid circulation data to N.W. Ayer or Gale Research.
Magazine cover images are included from 1974 (when the newspaper style ended) through 2000. Missing images: 6/74, 7/94 and 10/94. This title is still published as of 2020.