OVERVIEW
Ray Brock worked for 20 years at Hot Rod and other magazines for Petersen Publishing Company.  After his service ended with the first closure of Rod & Custom magazine in 1971, he started his own company and published Rod Action magazine. Mr. Brock chose street rodding for his new venture, as Pete Petersen didn't necessarily like his former employees to compete against him. Since Pete wasn't as interested in the street rod trend, Mr. Brock's choice wasn't likely to generate a competitive response from Petersen Publishing.

Brock Publishing Company was located at 3400 Irvine Ave, Newport Beach, California. LeRoi "Tex" Smith was the editor. Other staff members included Dick Wells and Brian Brennan. Brock recruited Tex Smith from TRM Publications managed by Tom McMullen.

Rod Action was first printed in August, 1972. It, along with Street Rodder, really captured the energy and passion in the street rod movement. They were both "first movers", and Street Rodder still survives today.

In late 1973, Brock sold the endeavor to Challenge Publications in the San Fernando Valley. Challenge Publications was managed by Edward Schnepf as the publisher. The company also published Air Classics, Sea Classics and other boating and airplane titles.

Mr. Brock was supposed to receive $5,000 for the sale but was never paid according to Tex Smith's book. Smith and Brian Brennan continued as employees of the new company. A year later (late 1974), Mr. Smith left and turned over the editor role to Mr. Brennan.

The magazine was later re-titled as Street Rod Action in February, 1989.

The table of contents can be seen by clicking on the  icon.

PUBLICATION DATA:
The publisher did NOT provide paid circulation data to NW Ayer or Gale Research.

CONTENT COMPLETENESS:
The publisher printed 192 issues from August, 1972 through February, 1989. Magazine covers are complete up to the date the magazine was re-titled.

Aug 1972
Aug 1972 Vol 1 No 1
Sept 1972
Sept 1972 Vol 1 No 2
Oct 1972
Oct 1972 Vol 1 No 3
Nov 1972
Nov 1972 Vol 1 No 4
Dec 1972
Dec 1972 Vol 1 No 5
Jan 1973
Jan 1973 Vol 2 No 1
Feb 1973
Feb 1973 Vol 2 No 2
Mar 1973
Mar 1973 Vol 2 No 3
Apr 1973
Apr 1973 Vol 2 No 4
May 1973
May 1973 Vol 2 No 5
June 1973
June 1973 Vol 2 No 6
July 1973
July 1973 Vol 2 No 7
Aug 1973
Aug 1973 Vol 2 No 8
Sept 1973
Sept 1973 Vol 2 No 9
Oct 1973
Oct 1973 Vol 2 No 10
Nov 1973
Nov 1973 Vol 2 No 11
Dec 1973
Dec 1973 Vol 2 No 12
Jan 1974
Jan 1974 Vol 3 No 1
Feb 1974
Feb 1974 Vol 3 No 2
Mar 1974
Mar 1974 Vol 3 No 3
Apr 1974
Apr 1974 Vol 3 No 4
May 1974
May 1974 Vol 3 No 5
June 1974
June 1974 Vol 3 No 6
July 1974
July 1974 Vol 3 No 7
Aug 1974
Aug 1974 Vol 3 No 8
Sept 1974
Sept 1974 Vol 3 No 9
Oct 1974
Oct 1974 Vol 3 No 10
Nov 1974
Nov 1974 Vol 3 No 11
Dec 1974
Dec 1974 Vol 3 No 12
Jan 1975
Jan 1975 Vol 4 No 1
Feb 1975
Feb 1975 Vol 4 No 2
Mar 1975
Mar 1975 Vol 4 No 3
Apr 1975
Apr 1975 Vol 4 No 4
May 1975
May 1975 Vol 4 No 5
June 1975
June 1975 Vol 4 No 6
July 1975
July 1975 Vol 4 No 7
Aug 1975
Aug 1975 Vol 4 No 8
Sept 1975
Sept 1975 Vol 4 No 9
Oct 1975
Oct 1975 Vol 4 No 10
Nov 1975
Nov 1975 Vol 4 No 11
Dec 1975
Dec 1975 Vol 4 No 12
Jan 1976
Jan 1976 Vol 5 No 1
Feb 1976
Feb 1976 Vol 5 No 2
Mar 1976
Mar 1976 Vol 5 No 3
Apr 1976
Apr 1976 Vol 5 No 4
May 1976
May 1976 Vol 5 No 5
June 1976
June 1976 Vol 5 No 6
July 1976
July 1976 Vol 5 No 7
Aug 1976
Aug 1976 Vol 5 No 8
Sept 1976
Sept 1976 Vol 5 No 9
Oct 1976
Oct 1976 Vol 5 No 10
Nov 1976
Nov 1976 Vol 5 No 11
Dec 1976
Dec 1976 Vol 5 No 12
Jan 1977
Jan 1977 Vol 6 No 1
Feb 1977
Feb 1977 Vol 6 No 2
Mar 1977
Mar 1977 Vol 6 No 3
Apr 1977
Apr 1977 Vol 6 No 4
May 1977
May 1977 Vol 6 No 5
June 1977
June 1977 Vol 6 No 6
July 1977
July 1977 Vol 6 No 7
Aug 1977
Aug 1977 Vol 6 No 8
Sept 1977
Sept 1977 Vol 6 No 9
Oct 1977
Oct 1977 Vol 6 No 10
Nov 1977
Nov 1977 Vol 6 No 11
Dec 1977
Dec 1977 Vol 6 No 12
Jan 1978
Jan 1978 Vol 7 No 1
Feb 1978
Feb 1978 Vol 7 No 2
Mar 1978
Mar 1978 Vol 7 No 3
Apr 1978
Apr 1978 Vol 7 No 4
May 1978
May 1978 Vol 7 No 5
June 1978
June 1978 Vol 7 No 6
July 1978
July 1978 Vol 7 No 7
Aug 1978
Aug 1978 Vol 7 No 8
Sept 1978
Sept 1978 Vol 7 No 9
Oct 1978
Oct 1978 Vol 7 No 10
Nov 1978
Nov 1978 Vol 7 No 11
Dec 1978
Dec 1978 Vol 7 No 12
1979 to 1984