Honk was owned by Robert Petersen of Petersen Publishing. As its publishing empire expanded, Petersen saw the need for a smaller format magazine. These are referred to as pocket-sized or digest-sized. The magazine made its debut in May, 1953 at the same time as Rod & Custom. It sold for $.25 and was 68 pages in length. Only 7 issues were published, then Petersen re-titled it as Car Craft.
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