Modern Rod magazine was a full-size, generally monthly publication with a primary focus on drag racing with hot rods a part of the content. It was later re-titled as Drag Strip magazine starting in May, 1966.
Modern Rod, Drag Racing and Drag Strip titles were published by Lou Kimzey Sr through either Magazine Publishing Services or Kimtex corporations. In the 1950s, Mr Kimzey published DIG magazine, and in the 1960s published teen and adult titles including Cavalier, Teenville, Black Belt and Teenset. And in June, 1971 he started Easyrider, the first biker lifestyle magazine. Mr. Kimzey died in 1997 in Los Angeles.
Modern Rod had only two years of publisher provided net paid circulation data. And it held the #15 position among all automotive titles printed and distributed, with a montlhly volume of 13,500 to 17,000.