OVERVIEW:
American Rodding magazine was published quarterly in a large format from September, 1964 through December, 1969. It was owned by
Popular Library, and their publishing address was 355 Lexington Ave, New York,
New York. The publisher was Frank P. Lualdi, and the editor was George S. Engel.
The publisher had help from many resources to launch this magazine, including technical writer Roger Huntington, Fred Olmsted, LeRoi "Tex"
Smith and Alex Walordy.
The first issue set the tone for content, and it included technical articles, U.S. and European sports cars, Indianapolis, drag racing, American muscle car reviews, and road rallies. Like many other magazines, this one covered a wide swath of popular rodding and racing activity.
Frank P. Lualdi was both a publisher and author. His first book was First Offense. He was also famous for rapidly publishing and distributing the Warren Commissions' 888 page report on John F. Kennendy's assassination in three days.
The table of contents, if available, can be seen by clicking on the icon.
PUBLICATION DATA:
The publisher provided only three years of net paid circulation data from 1965 to 1967. The
same print volume numbers were submitted each year, and these were 250,000 annual print issues.
CONTENT COMPLETENESS:
A total of 22 issues was produced from September, 1964 through December, 1969. All images are complete for this title.