American Rodding magazine was published quarterly in a large format from September, 1964 through December, 1969. It was owned by Popular Library, and their publishing address was 355 Lexington Ave, New York, New York. The publisher was Frank P. Lualdi, and the editor was George S. Engel. The publisher had help from many resources to launch this magazine, including technical writer Roger Huntington, Fred Olmsted, LeRoi "Tex" Smith and Alex Walordy.
The first issue set the tone for content, and it included technical articles, U.S. and European sports cars, Indianapolis, drag racing, American muscle car reviews, and road rallies. Like many other magazines, this one covered a wide swath of popular rodding and racing activity.
Frank P. Lualdi was both a publisher and author. His first book was First Offense. He was also famous for rapidly publishing and distributing the Warren Commissions' 888 page report on John F. Kennendy's assassination in three days.
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The publisher provided only three years of net paid circulation print volume data (1965 to 1967). And the same print volume numbers were submitted each year. The title stayed in the #11 or #12 position among all automotive magazine titles in this timeframe. Average monthly net paid circuation was reported as 20,833 for the years indicated.
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