Notes About Publishing Data in this Time Period:
- The data source for the following time period is N.W. Ayer's Directory of Newspapers and Periodicals.
- Only those titles with non-zero print data are included.
| 1971 (n=27) | Annual Net Paid Circulation | Percent | City Where Published |
|---|---|---|---|
| Hot Rod | 1,635,944 | 17% | Los Angeles, CA |
| Motor Trend | 1,136,350 | 12% | Los Angeles, CA |
| Car & Driver | 1,126,918 | 12% | New York, NY |
| Car Craft | 644,260 | 7% | Los Angeles, CA |
| Road & Track | 613,660 | 7% | Newport Beach, CA |
| Popular Hot Rodding | 548,150 | 6% | Los Angeles, CA |
| Custom and Rod Ideas | 500,000 | 7% | Los Angeles, CA |
| Hi-Performance Cars | 380,000 | 4% | New York, NY |
| Sports Car Graphic | 280,314 | 3% | Los Angeles, CA |
| Racing Pictorial | 260,434 | 3% | Indianapolis, IN |
| Motorcade | 250,000 | 3% | Los Angeles, CA |
| Super Stock/Drag Illustrated | 248,672 | 3% | Alexandria, VA |
| Off-Road | 245,800 | 3% | Los Angeles, CA |
| Rod & Custom | 236,288 | 3% | Los Angeles, CA |
| Auto Racing Digest | 208,664 | 2% | New York, NY |
| Rodder and Super Stock | 200,000 | 2% | New York, NY |
| Drag Racing | 166,300 | 2% | Los Angeles, CA |
| Drag Strip | 161,000 | 2% | Los Angeles, CA |
| Auto Driver | 140,000 | 1% | New York, NY |
| Dune Buggies/Hot VWs | 106,022 | 1% | Newport Beach, CA |
| Hemmings Motor News | 103,600 | 1% | Bennington, VT |
| Automobile Quarterly | 68,000 | 1% | New York, NY |
| World Car Guide | 60,000 | 1% | Mill Valley, CA |
| Antique Automobile | 53,022 | 1% | Hershey, PA |
| Sports Car | 35,000 | 0.4% | Dillon, MT |
| Horseless Carriage Gazette | 18,000 | 0.2% | Downey, CA |
| The Wheel | 3,046 | 0.03% | San Francisco, CA |
| Total 1971 | 9,429,444 |
| 1972 (n=19) | Annual Net Paid Circulation | Percent | City Where Published |
|---|---|---|---|
| Hot Rod | 1,537,770 | 21% | Los Angeles, CA |
| Car & Driver | 1,253,960 | 17% | New York, NY |
| Motor Trend | 1,136,350 | 16% | Los Angeles, CA |
| Road & Track | 615,746 | 9% | Newport Beach, CA |
| Custom and Rod Ideas | 500,000 | 5% | Los Angeles, CA |
| Popular Hot Rodding | 499,840 | 7% | Los Angeles, CA |
| Hi-Performance Cars | 323,438 | 5% | New York, NY |
| Motorcade | 250,000 | 3% | Los Angeles, CA |
| Sports Cars of the World | 240,554 | 3% | Los Angeles, CA |
| Rodder and Super Stock | 200,000 | 3% | New York, NY |
| Drag Racing | 178,820 | 2% | Los Angeles, CA |
| Hemmings Motor News | 119,232 | 2% | Bennington, VT |
| Dune Buggies/Hot VWs | 86,230 | 1% | Newport Beach, CA |
| Automobile Quarterly | 68,000 | 1% | New York, NY |
| World Car Guide | 64,692 | 1% | Millbrae, CA |
| Cars & Parts | 49,260 | 1% | Sesser, IL |
| Sports Car | 35,000 | 0.5% | Dillon, MT |
| Horseless Carriage Gazette | 18,000 | 0.3% | Garden Grove, CA |
| The Wheel | 3,046 | 0.03% | San Francisco, CA |
| Total 1972 | 7,179,938 |
| 1973 (n=24) | Annual Net Paid Circulation | Percent | City Where Published |
|---|---|---|---|
| Hot Rod | 1,655,252 | 19% | Los Angeles, CA |
| Motor Trend | 1,312,858 | 15% | Los Angeles, CA |
| Car & Driver | 1,247,688 | 14% | New York, NY |
| Road & Track | 653,602 | 8% | Newport Beach, CA |
| Car Craft | 611,026 | 7% | Los Angeles, CA |
| Custom and Rod Ideas | 500,000 | 6% | Los Angeles, CA |
| Popular Hot Rodding | 494,330 | 6% | Los Angeles, CA |
| Hi-Performance Cars | 318,974 | 4% | New York, NY |
| Racing Pictorial | 254,842 | 3% | Indianapolis, IN |
| Motorcade | 250,000 | 3% | Los Angeles, CA |
| Super Stock/Drag Illustrated | 229,228 | 3% | Alexandria, VA |
| Rodder and Super Stock | 200,000 | 2% | New York, NY |
| Drag Racing | 178,820 | 2% | Los Angeles, CA |
| Stock Car Racing | 160,000 | 2% | Alexandria, VA |
| Hemmings Motor News | 119,232 | 1.4% | Bennington, VT |
| Dune Buggies/Hot VWs | 102,926 | 1.2% | Costa Mesa, CA |
| Cars & Parts | 94,400 | 1.1% | Sesser, IL |
| World Car Guide | 71,134 | 0.8% | Lafayette, CA |
| Automobile Quarterly | 68,000 | 0.8% | New York, NY |
| Antique Automobile | 55,178 | 0.6% | Hershey, PA |
| Sports Car | 35,000 | 0.4% | Nyaak, NY |
| Horseless Carriage Gazette | 18,000 | 0.2% | Downey, CA |
| The Wheel | 3,046 | 0.04% | San Francisco, CA |
| Total 1973 | 8,633,536 |
| 1974 (n=25) | Annual Net Paid Circulation | Percent | City Where Published |
|---|---|---|---|
| Hot Rod | 1,611,636 | 19% | Los Angeles, CA |
| Car & Driver | 1,325,064 | 16% | New York, NY |
| Motor Trend | 1,247,728 | 15% | Los Angeles, CA |
| Road & Track | 715,342 | 8% | Newport Beach, CA |
| Car Craft | 603,094 | 7% | Los Angeles, CA |
| Popular Hot Rodding | 528,000 | 6% | Los Angeles, CA |
| Auto Racing Digest | 344,000 | 4% | Evanston, IL |
| Super Stock/Drag Illustrated | 294,490 | 3% | Alexandria, VA |
| Hi-Performance Cars | 265,540 | 3% | New York, NY |
| Speed and Supercar | 240,000 | 3% | Holley, NY |
| Racing Pictorial | 218,002 | 3% | Indianapolis, IN |
| Rodder and Super Stock | 200,000 | 2% | Holley, NY |
| Hemmings Motor News | 170,000 | 2% | Bennington, VT |
| Stock Car Racing | 160,000 | 2% | Alexandria, VA |
| Cars & Parts | 106,000 | 1.2% | Sesser, IL |
| Dune Buggies/Hot VWs | 102,350 | 1.2% | Costa Mesa, CA |
| World Car Guide | 73,156 | 0.9% | Lafayette, CA |
| Automobile Quarterly | 68,000 | 0.8% | New York, NY |
| Old Cars | 66,000 | 0.8% | Iola, WI |
| Antique Automobile | 55,178 | 0.6% | Hershey, PA |
| Sports Car | 48,000 | 0.6% | Nyaak, NY |
| Special Interest Autos | 42,000 | 0.5% | Bennington, VT |
| Horseless Carriage Gazette | 17,000 | 0.2% | Downey, CA |
| The Wheel | 5,116 | 0.1% | Lafayette, CA |
| Total 1974 | 8,503,696 |
| 1975 (n=24) | Annual Net Paid Circulation | Percent | City Where Published |
|---|---|---|---|
| Hot Rod | 1,705,966 | 20% | Los Angeles, CA |
| Motor Trend | 1,424,376 | 17% | Los Angeles, CA |
| Car & Driver | 1,400,096 | 16% | New York, NY |
| Road & Track | 768,206 | 9% | Newport Beach, CA |
| Car Craft | 603,594 | 7% | Los Angeles, CA |
| Popular Hot Rodding | 501,278 | 6% | Los Angeles, CA |
| Hi-Performance Cars | 265,540 | 3% | New York, NY |
| Super Stock/Drag Illustrated | 264,346 | 3% | Alexandria, VA |
| Racing Pictorial | 218,002 | 2.5% | Indianapolis, IN |
| Auto Racing Digest | 200,000 | 2.3% | Evanston, IL |
| Chevy Action | 200,000 | 2.3% | New York, NY |
| Hemmings Motor News | 170,000 | 2.0% | Bennington, VT |
| Super Chevy | 154,000 | 1.8% | Los Angeles, CA |
| Off-Road | 143,116 | 1.7% | Los Angeles, CA |
| Cars & Parts | 112,000 | 1.4% | Sesser, IL |
| Custom & Rod Ideas | 120,000 | 1.4% | Los Angeles, CA |
| Dune Buggies/Hot VWs | 106,264 | 1.2% | Costa Mesa, CA |
| Automobile Quarterly | 80,000 | 0.9% | New York, NY |
| Antique Automobile | 70,000 | 0.8% | Hershey, PA |
| Sports Car | 48,000 | 0.6% | Nyaak, NY |
| Special Interest Autos | 42,000 | 0.5% | Bennington, VT |
| Horseless Carriage Gazette | 17,000 | 0.2% | Downey, CA |
| The Wheel | 5,116 | 0.1% | Lafayette, CA |
| Total 1975 | 8,628,900 |
| 1976 (n=23) | Annual Net Paid Circulation | Percent | City Where Published |
|---|---|---|---|
| Hot Rod | 1,524,966 | 18% | Los Angeles, CA |
| Car & Driver | 1,451,230 | 17% | New York, NY |
| Motor Trend | 1,381,126 | 16% | Los Angeles, CA |
| Road & Track | 765,076 | 9% | Newport Beach, CA |
| Car Craft | 554,134 | 7% | Los Angeles, CA |
| Popular Hot Rodding | 520,298 | 6% | Los Angeles, CA |
| Hi-Performance Cars | 265,540 | 3% | New York, NY |
| Stock Car Racing | 248,000 | 3% | Alexandria, VA |
| Super Stock/Drag Illustrated | 227,366 | 3% | Alexandria, VA |
| Auto Racing Digest | 200,000 | 2% | Evanston, IL |
| Chevy Action | 200,000 | 2% | New York, NY |
| Hemmings Motor News | 170,000 | 2% | Bennington, VT |
| Super Chevy | 145,922 | 1.7% | Los Angeles, CA |
| Off-Road | 143,116 | 1.7% | Los Angeles, CA |
| Cars & Parts | 140,000 | 1.7% | Sesser, IL |
| Custom & Rod Ideas | 135,060 | 1.6% | Los Angeles, CA |
| Dune Buggies/Hot VWs | 93,146 | 1.1% | Costa Mesa, CA |
| Automobile Quarterly | 80,000 | 0.9% | New York, NY |
| Antique Automobile | 70,000 | 0.8% | Hershey, PA |
| Sports Car | 48,000 | 0.6% | Nyaak, NY |
| Special Interest Autos | 42,000 | 0.5% | Bennington, VT |
| Horseless Carriage Gazette | 16,400 | 0.2% | Downey, CA |
| The Wheel | 5,722 | 0.1% | Lafayette, CA |
| Total 1976 | 8,427,102 |
| 1977 (n=25) | Annual Net Paid Circulation | Percent | City Where Published |
|---|---|---|---|
| Hot Rod | 1,717,382 | 18% | Los Angeles, CA |
| Car & Driver | 1,461,248 | 16% | New York, NY |
| Motor Trend | 1,442,038 | 15% | Paramount, CA |
| Road & Track | 915,954 | 10% | Newport Beach, CA |
| Popular Hot Rodding | 643,880 | 7% | Paramount, CA |
| Car Craft | 633,594 | 7% | Los Angeles, CA |
| Hemmings Motor News | 240,000 | 3% | Bennington, VT |
| Off-Road | 229,862 | 2% | Paramount, CA |
| Hi-Performance Cars | 214,636 | 2.3% | New York, NY |
| Street Rodder | 211,108 | 2% | Anaheim, CA |
| Auto Racing Digest | 200,000 | 2% | Evanston, IL |
| Chevy Action | 200,000 | 2% | New York, NY |
| Super Chevy | 172,000 | 1.8% | Los Angeles, CA |
| Custom & Rod Ideas | 170,000 | 1.8% | Los Angeles, CA |
| Super Stock/Drag Illustrated | 167,454 | 1.8% | Alexandria, VA |
| Stock Car Racing | 157,034 | 1.7% | Alexandria, VA |
| Cars & Parts | 140,000 | 1.5% | Sesser, IL |
| Dune Buggies/Hot VWs | 86,656 | 0.9% | Costa Mesa, CA |
| Automobile Quarterly | 80,000 | 0.9% | Princeton, NJ |
| Antique Automobile | 74,000 | 0.8% | Hershey, PA |
| Special Interest Autos | 54,000 | 0.6% | Bennington, VT |
| Sports Car | 48,000 | 0.5% | Nyaak, NY |
| Formula | 28,596 | 0.3% | Santa Ana, CA |
| Horseless Carriage Gazette | 14,000 | 0.2% | Downey, CA |
| The Wheel | 5,722 | 0.1% | Lafayette, CA |
| Total 1977 | 9,307,164 |
| 1978 (n=29) | Annual Net Paid Circulation | Percent | City Where Published |
|---|---|---|---|
| Hot Rod | 1,647,416 | 16% | Los Angeles, CA |
| Car & Driver | 1,461,482 | 14% | New York, NY |
| Motor Trend | 1,429,284 | 14% | Los Angeles, CA |
| Road & Track | 1,019,090 | 10% | Newport Beach, CA |
| Car Craft | 662,850 | 7% | Los Angeles, CA |
| Popular Hot Rodding | 627,586 | 6% | Los Angeles, CA |
| Hemmings Motor News | 290,000 | 3% | Bennington, VT |
| Off-Road | 272,298 | 3% | Los Angeles, CA |
| Auto Racing Digest | 200,000 | 2% | Evanston, IL |
| Chevy Action | 200,000 | 2% | New York, NY |
| Truckin' | 185,542 | 2% | Anaheim, CA |
| Hi-Performance Cars | 185,466 | 2% | New York, NY |
| Street Rodder | 184,882 | 2% | Anaheim, CA |
| Custom & Rod Ideas | 183,188 | 2% | Los Angeles, CA |
| Super Chevy | 179,220 | 2% | Los Angeles, CA |
| Old Cars | 176,200 | 2% | Iola, WI |
| Stock Car Racing | 157,982 | 2% | Alexandria, VA |
| Super Stock/Drag Illustrated | 156,628 | 2% | Alexandria, VA |
| RV Van World | 151,854 | 2% | Encino, CA |
| Cars & Parts | 142,482 | 1.4% | Sesser, IL |
| Custom Vans | 98,148 | 1.0% | Chatworth, CA |
| Dune Buggies/Hot VWs | 96,008 | 1.0% | Costa Mesa, CA |
| Automobile Quarterly | 80,000 | 0.8% | Princeton, NJ |
| Car Classics | 76,444 | 0.8% | Chatworth, CA |
| Antique Automobile | 74,000 | 0.7% | Hershey, PA |
| Formula | 69,600 | 0.7% | Santa Ana, CA |
| Special Interest Autos | 60,000 | 0.6% | Bennington, VT |
| Horseless Carriage Gazette | 14,000 | 0.1% | Downey, CA |
| The Wheel | 4,100 | 0.04% | Pleasanton, CA |
| Total 1978 | 10,085,550 |
| 1979 (n=29) | Annual Net Paid Circulation | Percent | City Where Published |
|---|---|---|---|
| Hot Rod | 1,604,686 | 16% | Los Angeles, CA |
| Motor Trend | 1,501,390 | 15% | Los Angeles, CA |
| Car & Driver | 1,459,138 | 15% | New York, NY |
| Road & Track | 1,127,922 | 11% | Newport Beach, CA |
| Car Craft | 708,162 | 7% | Los Angeles, CA |
| Popular Hot Rodding | 558,956 | 6% | Los Angeles, CA |
| Hemmings Motor News | 320,000 | 3% | Bennington, VT |
| Off-Road | 275,620 | 3% | Los Angeles, CA |
| Auto Racing Digest | 200,000 | 2% | Evanston, IL |
| Chevy Action | 200,000 | 2% | New York, NY |
| Truckin' | 185,542 | 2% | Anaheim, CA |
| Street Rodder | 184,882 | 2% | Anaheim, CA |
| Custom & Rod Ideas | 183,908 | 2% | Los Angeles, CA |
| Super Chevy | 183,346 | 2% | Los Angeles, CA |
| Stock Car Racing | 167,656 | 2% | Alexandria, VA |
| Hi-Performance Cars | 148,358 | 2% | New York, NY |
| Super Stock/Drag Illustrated | 126,484 | 1% | Alexandria, VA |
| Van World | 122,220 | 1% | Encino, CA |
| Dune Buggies/Hot VWs | 100,066 | 1% | Costa Mesa, CA |
| Custom Vans | 98,148 | 1% | Chatworth, CA |
| Formula | 91,000 | 0.9% | Los Angeles, CA |
| Car Classics | 82,732 | 0.8% | Chatworth, CA |
| Antique Automobile | 80,000 | 0.8% | Hershey, PA |
| Automobile Quarterly | 80,000 | 0.8% | Princeton, NJ |
| Special Interest Autos | 62,000 | 0.6% | Bennington, VT |
| The Wheel | 4,750 | 0.05% | Pleasanton, CA |
| Total 1979 | 9,856,966 |
| 1980 (n=24) | Annual Net Paid Circulation | Percent | City Where Published |
|---|---|---|---|
| Hot Rod | 1,752,386 | 18% | Los Angeles, CA |
| Motor Trend | 1,516,788 | 16% | Los Angeles, CA |
| Car & Driver | 1,455,266 | 15% | New York, NY |
| Road & Track | 1,185,300 | 12% | Newport Beach, CA |
| Car Craft | 752,344 | 8% | Los Angeles, CA |
| Popular Hot Rodding | 613,142 | 6% | Los Angeles, CA |
| Hemmings Motor News | 340,000 | 4% | Bennington, VT |
| Off-Road | 316,624 | 3% | Los Angeles, CA |
| Street Rodder | 194,136 | 2% | Anaheim, CA |
| Stock Car Racing | 187,850 | 2% | Alexandria, VA |
| Truckin' | 164,806 | 2% | Anaheim, CA |
| Auto Racing Digest | 160,000 | 2% | Evanston, IL |
| Hi-Performance Cars | 148,358 | 2% | New York, NY |
| Super Stock/Drag Illustrated | 140,518 | 1% | Alexandria, VA |
| Super Chevy | 116,244 | 1% | Los Angeles, CA |
| Dune Buggies/Hot VWs | 109,192 | 1% | Costa Mesa, CA |
| Van Pickup and Off-Road World | 106,314 | 1% | Encino, CA |
| Car Collector & Car Classics | 101,600 | 1% | Norcross, GA |
| Racecar | 91,000 | 0.9% | Los Angeles, CA |
| Automobile Quarterly | 82,000 | 0.8% | Princeton, NJ |
| Antique Automobile | 80,000 | 0.8% | Hershey, PA |
| Special Interest Autos | 60,200 | 0.6% | Bennington, VT |
| Van & Truck News | 30,000 | 0.3% | Orange, CA |
| The Wheel | 4,804 | 0.05% | Pleasanton, CA |
| Total 1980 | 9,708,872 |
