OVERVIEW:
This East coast magazine was re-titled from Cars - The Automotive Magazine by Royal
Publications in New York. Published monthly with intermittent breaks, and it had a
street and strip focus. Content included muscle car tests, drag racing event coverage, how-to and technical
guidance for the do-it-yourselfer, and feature cars that included dragsters, muscle cars and occasionally a pre-1948 hot rod.
OWNERSHIP:
Cars - The Automotive Magazine had four distinct owners as follows:
- Royal Publications was managed by Irwin Stein and Walter Zacharius.
- In 1973, Mr Zacharius took control and renamed the business entity Magnum-Royal Publications.
- The following year, he sold the title to Popular Publications and publisher Harry Egner.
- And in the late 1970s or early 1980s, the title was sold to publisher John McCluskey who operated both Arden Communications and Courtney Books.
The table of contents, if available, can be seen by clicking on the
icon.
PUBLICATION DATA:
Royal Publications, Popular Publications and Arden Communications all provided net paid circulation data
to N.W. Ayer from 1968 through 1984. Average monthly print production started at 226,600 print issues and slowly declined
to 91,900 issues by the end. More information can be
found in the print volume details section.
CONTENT COMPLETENESS:
A total of 184 issues was printed from October, 1965 through December, 1983. All cover images are complete.