Four Wheeler was published monthly by Ames Publishing Company in Tarzana, California. With a tag line, "The Magazine of Back Country Driving and Camping", it was one of the first magazines dedicated to off-roading. The magazine was first published in February, 1962 and continues to be published to the present. This makes it the oldest magazine dedicated to off-roading and SUVs.
The original editor and publisher was Robert F. Ames. The magazine apparently got its start when Mr. Ames presented his idea for a magazine at a California State Association meeting of four wheel drive clubs. He continued as publisher until 1971, when there was a change in ownership.
Mr. Ames also published the book, Western Treasures' Notebook of Lost Mines and Buried Treasure in 1966, and he published a monthly magazine titled Western Treasures that highlighted ghost towns, old mining sites, treasure hunting, etc. This was started in 1963 and was published through August, 1975.
Jack Pelzer then became the new publisher, operating as Four Wheeler Publishing in Chatsworth, California. Bill Sanders was the editor from 1971 until 1982.
The publisher provided net paid circulation data to Gale Research in 1988 and again in 1990. Monthly publishing volumes were 50,000 to 54,000.
A total of 384 issues were published from 1962 through the period covered by this website - December, 1995. All cover images are complete except 5/72, 3/75, 2/76, 9/77, 11/79, 11/80 and 1/86.