Sport Truck magazine, published by Petersen Publishing Company, had perfect timing to hit the start of the sport truck movement!
Sport trucks are lifestyle-oriented, semi-customized street vehicles. Sometimes called "street lookers", these daily drivers feel like a car but have the utilitarian aspects of a pickup truck including towing capability. This trend was significantly influenced by the 1988 and later Chevrolet and GMC C/K trucks with their smoother and cleaner design. Then CNC machines brought about the ability to make customized parts including billet wheels, and new graphic printing technology and other component parts offered ways for owners to add roll pans, lower the vehicle with air ride suspension, install hard or soft tonneau covers and make distinct vehicles with colorful graphics.
The magazine itself covered lifestyle events and shows, had "how-to" technical articles, and featured show trucks as well as work-in-progress and completed owner vehicles. It competed with mini truck magazines such as MiniTruckin, and it was followed by a whole slew of new magazines that featured hot rodded pickups and trucks including Truckin' Classic Trucks and Custom Classic Trucks.
Sport Truck reported net paid circulation data to Gale Research in 1988 and then from 1994 onward. Monthly net paid circulation ranged from 27,800 to 33,700. It was consistently in the top ten or twelve titles published based on annual print volume.
A total of 247 issues was produced from November, 1988 through December, 2009. All cover images are complete except for 9/89 and 11/89. But only issues through 2000 are included at this time.
An internet presence was created and links noted on the front covers starting in 2001. The site is now defunct: www.sporttruck.com.