MiniTruckin magazine was published by McMullen & Yee Publishing in Anaheim then later Placentia, California. The company had a large portfolio of magazines including Street Rodder, Popular Cars, Mustang Illustrated and VW Trends.
Content focused on mini-trucks and later on sport compacts. Articles typically fell into one of three buckets: tech, features and events. Mini-truck owners had the souls of hot rodders. Like their predecessors, they took inexpensive vehicles (or cheap depending on your point of view) and created rolling masterpieces. These trucks were fundamentally simple and dependable, and they lent themselves to improvements. Youthful owners might do performance upgrades with more horsepower, yet more likely included colorful paint jobs and graphics, tilting or "dancing" beds, body kits, facelifts with front ends from other trucks, and upgraded interiors including car stereos. The owners often did heavy fabrication to build a "low and slow" vehicle, and many displayed very clean builds with much attention to detail. Owners experimented with the latest automotive technology including air ride suspensions and billet wheels.
The title had several editors including, in order, Steve Stillwell, Mike Shartsis, Courtney Halowell, Lance Martz, Mike Alexander and John Mata Jr. Like other titles from the publisher, most cover images featured bikini-clad models. Gosh, who can forget the teased hair and high-wasted bikini bottoms from the 1980s!!
Tom McMullen died in a tragic accident in February, 1995. A few months later, MiniTruckin was sold as part of a larger transaction to the McMullen Argus division of K-III Inc. for $55 million. The first issue with the new owner was September, 1995.
The table of contents can be seen by clicking on the icon.
The publisher provided circulation data to Gale Research from 1988 through 1995. Average monthly net paid circulation submitted was consistently 54,166 issues printed monthly. This placed it in the top 10 of published automotive magazines based on volume.
Only images through 2000 are included at this time. All cover images are complete except 9/95, 2/98, 3/98, 11/99, 12/99, 7/00 and 9/00.
An internet presence was created and links added on the front covers starting in August, 1999. www.minitruckinweb.com