In 1952, ad manager and investor Bill Quinn traded his invested shares in Road & Track magazine
for the rights to the Hop Up title, and he left with other staff members to form Quinn Publishing Company in Los Angeles, Calif.
Although Quinn's Hop Up title was successful, he really wanted to compete with
Motor Trend. So in June, 1953 Hop Up was co-titled as Hop Up
and Motor Life. Content began shifting to new cars, and the March, 1954 issue was the last one with this co-titling.
Hop Up was then folded into another Quinn Publication title, Rod & Custom,
and Motor Life continued as a standalone title.
Quinn Publishing then sold Motor Life to Petersen Publishing in June, 1956, and Petersen continued
it until November, 1961. It was then merged into Sports Car Graphic,
another existing Petersen title, in the December, 1961 issue.
The magazine featured Detroit iron, Detroit concept cars, some racing coverage, and the occasional hot rod and custom cover.
PUBLICATION DATA Motor Life was consistently in #3, #4 or #5 position in print
volumes among automotive titles that provided paid
circulation details. Data are available for the years from 1955 through 1961. Net monthly paid circulation peaked in 1958 with almost 37,000 copies,
then settled at around 29,000 per month until it ceased production in 1961.
A total of 92 issues was printed from April, 1954 through November, 1961. All cover images and table of content pages are complete.
Copyright 99W Speed, R.H. Carroll, Lake Oswego, OR. All Rights Reserved.