OVERVIEW:
Popular Customs was a full-sized format magazine. It had many pictures and how-to
articles on custom cars. The editor, Chuck Casavantes, tried to differentiate from other custom car magazines by offering 36 pages in
color out of approximately 82 total pages. He felt that the appeal of a good custom is in its paint and finish detail, and the
old black & white format did not represent these cars well.
Interest in custom cars diminished as muscle cars took center stage, although the tradition did not die in the 60s and is kept alive today by many clubs across the U.S.
OWNERSHIP:
The magazine was published by Argus Publishers Corp with an address at 131 S. Barrington Place, West Los Angeles, California. The publishers
were Gordon Behn and Don Werner, and the company also published Popular Hot Rodding.
The table of contents, if available, can be seen by clicking on the 
icon.
PUBLICATION DATA:
Argus Publishers Corp provided four years of net paid circulation data to N.W. Ayer's
Directory of Newspapers and Periodicals from 1964 through 1967. Average monthly print production was
reported as 125,000 issues. More information can be
found in the print volume details section.
CONTENT COMPLETENESS:
A total of 14 issues was printed from Spring, 1963 through September, 1966. All cover images are complete.
LAST ISSUE
