OVERVIEW
The origins of this title have their roots in Low Rider, a magazine started by three San Jose State students - Larry Gonzalez, Sonny Madrid and David Nunez. These three founders were actively involved in the Chicano movement at the university, and they sought to establish a strong voice in their Bay Area community as their Mexican-American pride grew in the 1960s and early 1970s.

As the original magazine grew in the 1980s, Mr. Madrid went into debt to the point that he had to forfeit the operation to the magazine's printer, TechnoWeb, in 1984. TechnoWeb continued the operation, and the new editor added lifestyle and advice columns. But production eventually ceased with the December, 1985 issue.

In 1987, original founder Larry Gonzalez, along with publisher Alberto Lopez and managing editor Dina Loya, bought the rights to the magazine and formed Park Avenue Publishing. Re-located to Southern California in Fullerton, the first issue was launched in June, 1988 with an initial print run of 20,000. The magazine continued through 2019 when print production ceased.

This period saw not only rapid expansion of the brand and circulation, but the application of lowrider and other automotive technology to more than the post-WW2 Chevrolet cars of the 1940s, 1950s and 1960s. With it embracing foreign cars and modern rides, it appealed to more readers and encircled all cultures and perspectives. And, last but not least, the magazine was graced with stunning women of all backgrounds. It's easy to see why it became so successful.

The table of contents can be seen by clicking on the  icon.

PUBLICATION DATA:
The publisher provided net paid circulation data to Gale Research in 1994 through 1998. Average monthly net paid circulation grew from 21,600 in 1994 to 42,000 by 1998. It zoomed ahead to over 200,000 issues by the end of the century.

CONTENT COMPLETENESS:
An estimated total of 378 issues was printed from June, 1988 through December, 2019. Magazine cover images are complete for this title through 2000 except for the following: 12/88, 1/89, 12/89 and 1/90.

June 1988
Jun '88 Vol 10 No 1
Jul July 1988
Jul '88 Vol 10 No 2
Aug August 1988
Aug '88 Vol 10 No 3
Sept September 1988
Sept '88 Vol 10 No 4
Oct October 1988
Oct '88 Vol 10 No 5
Nov November1988
Nov '88 Vol 10 No 6
Dec '88 Vol 10 No 7??
Feb 1989
Feb '89 Vol 11 No 1
Mar 1989
Mar '89 Vol 11 No 2
Apr 1989
Apr '89 Vol 11 No 3
May 1989
May '89 Vol 11 No 4
Jun 1989
Jun '89 Vol 11 No 5
Jul 1989
Jul '89 Vol 11 No 6
Aug 1989
Aug '89 Vol 11 No 7
Sept 1989
Sept '89 Vol 11 No 8
Oct 1989
Oct '89 Vol 11 No 9
Nov 1989
Nov '89 Vol 11 No 10
Dec '89
Jan '90
Feb February 1990
Feb '90 Vol 12 No 1
Mar March 1990
Mar '90 Vol 12 No 2
Apr April 1990
Apr '90 Vol 12 No 3
May 1990
May '90 Vol 12 No 4
Jun June 1990
Jun '90 Vol 12 No 5
Jul July 1990
Jul '90 Vol 12 No 6
Aug August 1990
Aug '90 Vol 12 No 7
Sept September 1990
Sept '90 Vol 12 No 8
Oct October 1990
Oct '90 Vol 12 No 9
Nov November 1990
Nov '90 Vol 12 No 10
Dec/Jan '91
Dec/Jan '91 Vol 12 No 11
Feb February 1991
Feb '91 Vol 13 No 1
Mar March 1991
Mar '91 Vol 13 No 2
Apr April 1991
Apr '91 Vol 13 No 3
May 1991
May '91 Vol 13 No 4
Jun June 1991
Jun '91 Vol 13 No 5
Jul July 1991
Jul '91 Vol 13 No 6
Aug August 1991
Aug '91 Vol 13 No 7
Sept September 1991
Sept '91 Vol 13 No 8
Oct October 1991
Oct '91 Vol 13 No 9
Nov November 1991
Nov '91 Vol 13 No 10
Dec December 1991
Dec '91 Vol 13 No 11
Jan January 1992
Jan '92 Vol 14 No 1
Feb February 1992
Feb '92
Mar March 1992
Mar '92
Apr April 1992
Apr '92
May 1992
May '92
Jun June 1992
Jun '92
Jul July 1992
Jul '92
Aug August 1992
Aug '92
Sept September 1992
Sept '92
Oct October 1992
Oct '92
Nov November 1992
Nov '92
Dec December 1992
Dec '92
Jan January 1992
Jan '93
Feb February 1993
Feb '93
Mar March 1993
Mar '93
Apr April 1993
Apr '93
May 1993
May '93
Jun June 1993
Jun '93
Jul July 1993
Jul '93
Aug August 1993
Aug '93
Sept September 1993
Sept '93
Oct October 1993
Oct '93
Nov November 1993
Nov '93
Dec December 1993
Dec '93
1994 to 2000