OVERVIEW:
Super Chevy was published by Argus Publishers Corp in Los Angeles, California. Owned by Gordon Behn,
the company also published Popular Hot Rodding and
Popular Customs. The full-sized format magazine focused on popular Chevy-only cars and trucks made before 1972, e.g., the end of the muscle car era. The stated goal was to provide the latest
information on performance and racing tips and tricks for street and strip. Corvettes and Tri-Five Chevys got top billing, but the magazine covered
hopped-up Vegas, Novas, Nomads, Chevelles and occassionally a van or pickup. It had many technical articles and features on performance
technology, and the editor especially tried to provide low-buck tips for performance. Celebrity interviews were occasionally included.
It became a bi-monthly magazine in 1974 after a few quarterly issues were published in 1973. The magazine competed head-on with Chevy Power that also focused on every day readers' Chevrolet cars and technical performance. About the time that Chevy Power ended, Super Chevy switched from bi-monthly to monthly with the January, 1981 issue.
Numerous titles of Argus Publishers Corporation were sold and became part of the McMullen Argus Publishing division of Primedia in December, 1995.
The table of contents, if available, can be seen by clicking on the 
icon.
PUBLICATION DATA:
Argus Publishers Corp, McMullen & Yee, McMullen-Argus and Primedia all provided net paid circulation data to
N.W. Ayer's Directory of Newspapers and Periodicals,
Gale Research's Directory of Publications, and Oxbridge Communication's
The Standard Periodical Directory from 1975 through 2005 (the last year for which we have data).
Average monthly print production started at 77,000 issues and grew to 214,800 issues.
CONTENT COMPLETENESS:
A total of 515 issues was printed from Spring, 1973 through February, 2020. All images are complete.
INTERNET:
An internet presence was created and URL references added to the front covers starting in November, 1999. The site is now defunct:
www.superchevy-web.com.