OVERVIEW All Chevy magazine was published monthly by McMullen Publishing. As background, Tom McMullen was the founder and publisher of
Street Rodder magazine. McMullen published numerous other titles when this publication started, including
Kit Car Illustrated, VW Trends, and
Publishing began in August, 1987 in a full-sized format. It started as a quarterly publication, moved to bi-annual, and then became a monthly title in June,
1989. Content was all about Chevy performance including the latest tidbits from Detroit and the after-market scene. The editor featured "classic Chevrolets"
(which were defined as 1955-1957s), '60s era muscle cars and occasionally a newer or older pre-1948 vehicle. It included hot-to's and the latest technology tips, and
these were intended to be useful and less about theory. Covers generally featured nostalgic imagery and earnest but goofy staged scenes associated with car repair, street racing,
beach side fun, baseball, car detailing, drive-ins and high school.
The table of contents can be seen by clicking on the icon.
Average monthly net paid circulation was about 16,600 from 1988 through 1998.
A total of 88 issues were printed from August, 1987 through December 1995. All images are complete.
Copyright 99W Speed, R.H. Carroll, Lake Oswego, OR. All Rights Reserved.