OVERVIEW:
All Chevy magazine was published monthly by McMullen Publishing. Content was all about Chevy performance including the
latest tidbits from Detroit and the after-market scene. The editor featured "classic Chevrolets" which included 1955-1957s, '60s era muscle
cars and occasionally a newer or older pre-1948 vehicle. It included hot-to's and the latest technology tips intended to be useful
and less about theory. Covers generally featured nostalgic imagery and earnest but goofy staged scenes associated with car repair, street racing,
beach side fun, baseball, car detailing, drive-ins and high school.
Publishing began in August, 1987 in a full-sized format. It started as a quarterly publication, moved to bi-annual, and then became a monthly title in June, 1989.
As background, Tom McMullen was the founder and publisher of Street Rodder magazine. McMullen published numerous other titles when this publication started, including Truckin', Popular Cars, Kit Car Illustrated, VW Trends, and Mustang Illustrated.
In May 1995, All Chevy was purchased as part of a larger transaction involving multiple titles by K-III Inc. (later Primedia Inc.) for $55 million. Publication continued for a few more months after the acquisition.
The table of contents, if available, can be seen by clicking on the
icon.
PUBLICATION DATA:
McMullen Publishing and MuMullen & Yee provided non-zero net paid circulation data to
The Standard Periodical Directory in 1988, 1990 and 1991. Average monthly
print production was 100,000 issues. More information can be
found in the print volume details section.
CONTENT COMPLETENESS:
A total of 89 issues were printed from August, 1987 through December, 1995. All images are complete.
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