Sports Car Graphic was published by Petersen Publishing. John Christy was the editor, Wally Parks was the editorial director, and Jerry Titus was the technical editor.
The editors' intention was to target the reader who liked to drive and didn't think of his or her automobile as a mere machine. While never quite the same in stature as Road & Track or Car and Driver to some readers, its coverage of many European and American racing events was quite good. Although focused primarily on sports cars, it also covered American muscle cars and U.S. sports cars like the Corvette.
Sports Car Graphic had many years of publisher provided net paid circulation data (1960, and 1962 through 1970). Growth over its life was about 11% annually, and the magazine generally moved between the #8 and #12 position compared against all other automotive titles printed and distributed.