Mustang Monthly was published by the independent publisher Larry Dobbs and his Dobbs Publishing company in Lakeland, Florida. Dobbs started Mustang Exchange Letter in February, 1978 using a tabloid-on-newsprint style. Although Hemmings Motor News had a similar buy-sell-trade magazine with broad coverage, Dobbs created a Mustang-only version for '65 to '73 Mustangs with free classified for subscribers. His first mailing was to 92 subscribers who answered ads in Hemmings.
He quickly became aware of John Paradise's Super Ford Parts Exchange and immediately changed the name to Mustang Monthly to avoid confusion. After 20 issues, Dobbs went to a regular, full-sized magazine format with color printing and feature articles. The magazine tooks its next leap forward with an expensive ad placed in the December, 1980 Hot Rod magazine. This ad brought over 5,000 new subscribers and really established the title.
The magazine ultimately grew to be the first successful automotive niche magazine. This was achieved through how-to articles in the magazine and successful procedural restoration books such as How To Restore Your Mustang. It found its way onto newstands by 1984 and continued to grow. This growth allowed Dobbs to add other niche automotive titles including Classic Sixties (1983), Popular & Performance Car Review (1984), Super Ford (1987), and Corvette Fever (1989)
The magazine was focused exclusively on '65 to '73 Mustangs, but in the 1980s the 5.0 Mustang (Fox body) was very popular. In October, 1993, Dobbs added a 28 page section on the newer SN95 Mustang, and this was managed by tech editor Mark Houlahan.
Dobbs sold a large portfolio of titles including Mustang Monthly to Petersen Publishing in 1999. The title continued in print through 2019.
The table of contents can be seen by clicking on the icon.
The publisher did not provide net paid circulation data to NW Ayer or Gale Research.
All images are complete through 1995. We apologize for the less than ideal quality of many images.