MoPerformance

OVERVIEW:
MoPerformance was published by Robert Oskiera under multiple business names including RHO Publications. It featured Mopar -- Dodge, Chrysler and Plymouth -- muscle cars. The magazines mostly covered older performance vehicles and also included how-to articles, part identification codes, body tag data, club listings and occasionally new Chrysler performance products.

It was first published around the same time as Chrysler Power, and later it competed against Mopar Muscle and High Performance Mopar. Mr. Oskiera was the publisher and editor, and he was assisted by George Longacre as both the feature and technical editor.

Mr. Oskiera is mildly famous for having been sued by Chrysler Motors Corp in 1989 for trademark infringement. Chrysler claimed that Oskiera was using the Mopar trademark without paying the customary royalty fees. In addtion, Chrysler had a magazine, Mopar Performance News, and it felt that customers were confused in the marketplace. Chrysler prevailed over Mr. Oskiera in 1990, and Oskiera renamed his magazine for two issues to MorPerformance in 1991. He then quickly changed the name again to Performance for the Chrysler Car Enthusiast starting with the July/August issue.

The table of contents, if available, can be seen by clicking on the icon.

PUBLICATION DATA:
The publisher provided net paid circulation data to The Standard Periodical Directory in 1988 through 1992. Annual print production was reported as 100,000.

CONTENT COMPLETENESS:
A total of 37 issues was printed from January, 1984 through May, 1991. All cover images are complete.