OVERVIEW Mopar Muscle was published by Dobbs Publishing in Lakeland, Florida. Dobbs was an upstart, independent publisher who started with
Mustang Monthly in 1978 and built a strong portfolio of other muscle car and performance titles. This and
other titles were sold to Petersen Publishing in 1998 as part of a larger transaction.
Mopar Muscle had a slow start with publishing in 1988 and 1989. It was then a quarterly magazine in 1990 and went to a six times per
year schedule in 1991. About a dozen or so other muscle car-focused magazines launched in the 1983 to 1988 timeframe, and Mopar Muscle followed
a similar strategy with a focus on muscle car history, performance tuning, reproduction parts and restoration tips.
The table of contents can be seen by clicking on the icon.
Dobbs Publishing provided net paid circulation data to Gale Research in 1988 and then more consistently from 1992 to 1995. In the first year,
monthly net paid circulation was reported to be 11,603 issues. Subsequently, Dobbs reported approximately 7,500 issues per month.
The magazine was printed and published until December 2019, but only images through 2000 are presently included. More images will be added as content is available.
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